DADA Entertainment & Picsel Technologies in New Mobile Technology Pact
Glasgow - 06-10-2008Dada Entertainment will enable its subscribers to access and download content from its Music Box through a new deal with Picsel Technologies announced today at the CTIA Wireless I.T. & Entertainment 2008 conference.
The long-term deal further expands the potential reach of Dada’s Music Box, which previously had only been available on BREW and WAP. Through Picsel, a dynamic mobile platform provider enabling rich and intuitive visual experiences on any mobile device, Dada will be able to offer Music Box content - including ringtones and full-length tracks - to a broader range of mobile users and platforms. Customers will also have the ability to preview content before making a purchase.
“Using Picsel’s technology, Dada Entertainment is making every effort to make Music Box available on every mobile device possible,” said Massimiliano Pellegrini (Chief Executive Officer, Dada Entertainment). “Our deal with Picsel will enable us to deploy on additional carriers, adding even more distribution channels Music Box. We are thrilled to partner with Picsel Technologies and increase the accessibility of Music Box.”
“Our partnership with Dada Entertainment brings together world class content with a visual aesthetic and usability which delivers a leading music service for all mobile consumers” said Imran Khand, Chief Executive Officer of Picsel Technologies. “Our aim is to ensure that Music Box users are not only able to make informed decisions of how and when they consume rich mobile music, but also increasingly position their mobile device as the preferred medium of choice for music content.”
Music Box offers the latest music from SONY BMG artists directly to mobile handsets. Dada recently added Universal Music catalogue and will be adding music content from other record labels in the coming months.
About Dada Entertainment
Dada Entertainment, a joint venture between two of the worldwide leaders in the mobile and music industries, Dada USA, Inc. and SONY BMG MUSIC ENTERTAINMENT, is the foremost innovator in digital and mobile entertainment services. Formed in October 2007, Dada Entertainment is launching the next generation of ubiquitous personalization and entertainment services. The only company offering both ringtones and DRM-free full-length MP3s for mobile and PC paid via the mobile phone, Dada Entertainment is a growing leader in the U.S. market.
Barely one year old, Dada has rapidly created a unique and seamless Web 2.0 experience around its rich catalog of music and entertainment content, ranging from full-length audio and video to ringtones and games. Dada Entertainment manages several direct-to-consumer offerings, including a full portfolio of web-based services centered around the discovery and consumption of music, designed to encourage a sense of community and social networking.
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